Mobile digitalization has revolutionized the most

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Have you ever thought about what will happen in 60 seconds on the Internet in China? The fact is that sina Weibo has sent 227000 entries, added 50 androids, completed more than 3 million yuan of transactions on Taobao, 2.1 million yuan of transactions on Alipay, 128000 clicks on 360 security station, and 555 sets of

have been sold by Xiaomi. That's right, this is the reality. The change of digitalization in today's era is far beyond our imagination. In the field of periodicals, the fragmentation revolution caused by digitalization has fundamentally changed our mode of accepting information, and the reading habits of magazines have been changed by digitalization before they have been fully formed. At the recent advanced seminar on new media innovation and practice of periodicals sponsored by the China Journal Association, industry experts from home and abroad felt the pulse of the development of periodicals, and discussed what new trends deserve the attention of the periodical industry under the new mobile trends in the future

trend No.1 the web has passed, and app is in the ascendant


in the United States, mass consumption magazine stations have been slowly decreasing since reaching the peak in 2009. However, from April 2010 to April 2011, the number of iPad apps in American magazines increased more than 10 times, most of which are extensions of the original paper magazines. At present, Chinese users' iPad app downloads are comparable to those in the United States, and the number of downloaded apps has surged. Chinese people use 35 apps on average in 30 days

facing the development of mobile terminals and mobile Internet, digitalization is a very effective way for journals to gain more audiences and readers. If a magazine is on the digital platform, the audience it faces can be imagined. If the advertising value of each reader is calculated, it will be a considerable number

the key is how to digitalize? This has become a new problem that many traditional journals need to think about. Xiaomingchao, deputy general manager of the new generation market monitoring organization, believes that there are many ways to digitalize, and the simplest is to be a station. However, before, the official stations of most brands were just the introduction of companies and products. Now more attention is paid to mobile terminals, which tend to be interactive. The traditional PC mode or browser mode has been difficult to meet the needs of the audience

at the same time, Xiao Mingchao also believes that in the stage of mobile Internet, the communication path of magazines on app is more effective and powerful than traditional Internet. On the one hand, every application on the app will have many users. On the other hand, it will form the elimination of the natural life cycle. If your magazine has a clear positioning, has better research on its audience, and is supported by high matching content, your magazine can win the market on the mobile Internet. Xiao Mingchao said

in view of the revenue of APP magazine, Chen Guohua, chairman of magv, the app magazine platform ranking first in Hong Kong and Taiwan, believes that three steps can be followed: first seek to have, then seek to be good, and then seek to be new. He said that at this stage, consumers need to see your magazine on the app, then they can attract advertisers to advertise, and finally pursue higher-level content interaction. With the maturity of consumers' consumption habits, the magazine will gradually achieve revenue

trend No.2 two-dimensional code has become fashionable, and the magazine industry has shown its skills


Baidu entry off 1 took out the lighter and opened the valve to the maximum. The explanation of two-dimensional bar code/two-dimensional code is to record data symbol information with black-and-white graphics distributed on the plane (two-dimensional direction) according to a certain law with a certain geometric figure. At present, the domestic application of QR code mainly appears in the fields of electronic vouchers, anti-counterfeiting and traceability, print magazines and digital publishing

Baidu, you will know that this once fashionable catchphrase has been replaced by another one. Scan it, and you will know that this is a QR code. Consumers are scanning almost all accessible media through QR Code: newspapers and magazines, product packaging, computer stations, leaflets, TV content, etc. Through scanning, they have realized social sharing, real-time check-in, product information understanding, APP downloading, shopping, mobile payment and coupon downloading

QR code is a widely used technology in the international newspaper industry, and many domestic newspapers and magazines are also using it. For magazines, the application of QR code in print magazines can not only help enterprises improve the quality of advertising and extend the content of advertising, but also make paper magazines very convenient to realize digitization, and it also has a good application space in mobile commerce

Xiao Mingchao believes that just like everyone has his own label, all products will have their own corresponding labels in the future. Journals can do many marketing activities with QR code to realize unlimited possibilities of marketing creativity and make creativity live. Users can see vivid creative performance on mobile terminals by shooting QR codes on magazines, product packaging or other media

as one of the pioneers of domestic color QR code, Beijing xunho Interactive Technology Co., Ltd. has a QR code generation service platform, a 2D workshop, and its QR code scanning and recognition software has received tens of millions of funds. Zhou Jian, CEO of the company, believes that the combination of QR code and traditional media will bring infinite possibilities and new advertising revenue for the magazine in the future

trend No.3 mobile applications are favored and designed to drive


the appearance of iPhone, like the release of Microsoft Windows 3.0 in 1990 and the IPO of browser in 1995, is an epoch-making technological transformation that leads us into the era of mobile Internet. Mobile Internet has become the extension of brain and body and the leading force of industry change with its excellent performance, small equipment, although it also requires a large number of high thermal conductivity, electrical conductivity and corrosion-resistant materials, interface that can be understood by the elderly and children, popular price and considerate service anytime and anywhere. In China, mobile Internet has just started. In April this year, the number of users of smart mobile devices is equivalent to the Internet nine years ago. Therefore, 2012 is also known as the first popularity year of mobile Internet in China

digital publishing is a part of mobile Internet. Digital publishing itself has some characteristics of mobile publishing. Therefore, how to use design to interact and enhance the core value of digital publications has become the direction that digital publishing needs to consider

Fei Jun, associate professor, interactive design and graphic designer of the Central Academy of fine arts, believes that the digital publishing products mentioned at present are not simply electronic versions of traditional paper publications, but digital derivatives based on traditional publishing content. The core value of interaction design is to create new user experience and create new value for published content

we can often see that PDF format is a form of traditional publications to quickly and effectively transform into digital publications, which brings users a convenient way to read. In this regard, Fei Jun believes that in the process of digitalization, simple digitalization such as PDF format may create new experiences for users, but it cannot create new value. The new value of starting high-voltage is the new core of digital publications in the future

making mobile applications is not only content-based publishing, but also a lot of extensions based on content and to ensure the wall thickness control of U-shaped pipe sections. So, how to effectively use mobile terminals to serve publishing content? Regarding this issue, Fei Jun said that at present, it is still in the process of exploration. What kind of form digital publications will have at this stage is mostly driven by designers

Copyright © 2011 JIN SHI